2022戛纳狮子国际创意节,六大主题抢先解锁
经历了延期、取消以及转战线上后,2022戛纳狮子国际创意节将于6月20-24日回归线下,回到蔚蓝海岸之滨。
临近创意节开幕之际,戛纳国际创意节提前发布了创意节的六大主题内容The Big Creative Themes for 2022。
01
坚持绿色、可持续,终会有回报
‘It Pays to Be Green’
品牌如何以更真实、更有影响力的方式实现可持续发展?
How can brands deliver on sustainability in a more authentic and impactful way?
02
为弱势群体发声
‘Represent the Under Represented’
改进创意工作中的多样性、公平性和包容性的表达。
Improving the translation of Diversity, Equity and Inclusion in creative work.
03
重新关注人才
‘A Renewed Focus on Talent’
改变行业为未来人才服务的方法。
Changing the industry’s approach to serve the talent of tomorrow.
04
跨元宇宙和现实世界的玩家们,准备好了吗?
‘Ready Player Two?’
我们如何才能开始平衡大数据、技术和创造力?
How can we begin to balance big data, tech and creativity?
05
重塑创意的效率:创意就是投资
Reframing Creative Effectiveness: Ideas as Investments
学习以更有效的方式衡量创造力的价值。
Learning to measure the value of creativity in a more efficient way.
06
重新设想、改造和重建:是时候进行重置工厂了
‘Re-imagine, Reinvent and Re-build: It’s Time for a Factory Reset’
创意如何支持大规模的业务转型?
How can creativity support large-scale business transformation?
2、如对本稿件有异议或投诉,请联系:info@4Anet.com